Online presence is important – it enables your brand to capture the attention of the global audience and improve business credibility.
Yet another motive behind any website is to get online traffic and leads that can be converted into sales. However, not all websites drive in leads or turn them into well-paying consumers.
Websites that appear on top of the search engine result pages are most likely to enjoy better engagement, more traffic, and higher ROI. But getting on the top of SERP is no easy feat, and many businesses face a hard time in being Google’s favorite. In fact, I am often asked by my clients how they can improve their web visibility and if they should go with SEO or choose AdWords to gain maximum benefits.
Well, considering this, I have drafted this post for you – let me help you understand the benefits of each approach and the kind of impact it creates. Have a read to make an informed choice –
Search Engine Optimisation (SEO)
SEO is all about getting a website ranked in unpaid search results. It’s an ideal process to boost website traffic and cherish more visitors and brand awareness.
- As compared to advertisements, consumers tend to prefer businesses that are organically ranked higher.
- Many studies have shown that sites that are organically ranked high on SERP have 50% more CTR as compared to top AdWords listing.
- Although SEO is a time-consuming endeavor, once your site is established and gained credibility, your business can grow in the long run.
Enhancing the user’s search experience has been a prime concern for Google. Thus, it keeps on bringing changes or updating Google algorithms to make the platform more convenient for users to search on. These regular changes have a huge impact on the ranking of the website. So, it is wise to partner with an experienced digital marketing agency that knows how to make appropriate changes to the website to counter the negative effects of these changes.
A business should also consider website performance when investing in SEO. At Netplanet Digital, we make sure our client’s websites are –
- Google-friendly
- The website content is relevant and optimised with high-quality keywords
- The website headings are properly tagged
- Website images are appropriately tagged and SEO optimised
- The website is mobile-friendly
- The website is performing well at all times.
Google Ads ex Google Adwords
Google Ads is one of the most effective marketing methods to get a business seen at the top of the SERP listing. However, if not done right or managed correctly, it will not reap the desired results.
Google Ads works on the PPC or Pay-Per-Click basis. That means you will get charged by Google when someone will click on your ad. New businesses or startups that want to attract traffic to their website and make sales quickly can find great success with Google Ads.
In Google Ads, you bid on search terms or keywords that your users are most likely to type when making a business-related query. Keywords with high search volumes are relatively expensive than those with low search volumes. Since long-tail keywords usually are cheaper and easier to rank for, consider investing in them.
PPC offers businesses the convenience of getting ranked for keywords they want to be listed for. This comes handy when looking for keywords that would yield you the best results.
To analyse which keywords are bringing website visitors, you can use Google Ads Management tools to track and measure the campaign.
CONCLUSION
Hope this post was helpful.
While SEO or organic ranking offers a business long-term result, higher business authority and trust, paid ads to give immediate sales and visibility. The path you take for your online marketing campaigns should largely depend upon the nature of your business, your competition, and the marketing budget. You should keep in mind that every business is different and so are their marketing needs. From what I know, a mixed marketing approach works best to generate more ROI and brand awareness. Also, any path you take, the success of your marketing strategy will depend upon the effectiveness of your market research and competitor analysis.
If you need a consultation about SEO or Google Ads ex AdWords or have a question, I am here to help. You can reach out to me at rita@netplanetdigital.com.au.
